[Prospect],

I'm trying to reach the person who's in charge of implementing marketing software at your company.

I've helped businesses like yours increase marketing qualified leads by as much as 25%.

Could you help me get in touch with the right person?

Thanks for your time,

[Your name]

[Prospect],

Your article about your marketing program was very well-written. Great job ensuring that your sponsorship dollars reached your target market.

I left a comment on the article as it reminded me of [company X's] program. Do you see the similarities?

[Your name]

[Prospect],

A colleague of mine is investigating solutions for predictive lead scoring. I've been following you online for a bit.

As an expert at sales, I'm wondering if you have any experience with any platforms or know anyone that does?

[Your name]

Hey [Prospect],

My friend, [name], told me that you'd be willing to meet up with me to discuss my business and see if we might work together.

I reviewed your website and am particularly interested in learning more about your [service].

Do you have time in the near future? Here's a link to my calendar to make scheduling easier.

Regards,

[Your name]

Hey [Prospect],

Two of your customers had excellent things to say about you: [Company #1] and [Company #2]. Your software has had a huge impact on the growth of their businesses.

How could I learn more about how your team pulls this off?

Regards,

[Your name]

Hey [Prospect],

Your salespeople seem to be struggling with acquiring new clients according to an informal survey I did. [Name #1], [Name #2], and [Name #3] seem to all be struggling with acquiring new clients as you've grown the team. Specifically, they are struggling to initiate a dialogue with prospects like they used to.

Is it a priority for you to improve their ability to put new opportunities in the funnel?

Regards,

[Your name]

Hey [Prospect],

Was browsing through LinkedIn. Looks like you and I are both in [industry], and we're both snowboarding fans. Have you ever dreamed of having an industry conference at a ski resort? I have.

Have you gotten out this year? I got out to Loon last month. The powder was amazing.

Regards,

[Your name]

Hey [Prospect],

Thank you for sharing your wisdom with the world.

I love your wit and humor. I find myself nodding in agreement with your advice as I'm laughing out loud.

Your article the other day with the three email templates really inspired me. I forwarded to a few of my clients. One of them has really been struggling to connect with key prospects and we've implemented your advice. A prospect they've been trying to reach for a year now responded within an hour.

Would you like to see how my client applied your advice?

Best,

[Your name]

Hey [Prospect],

Welcome to town. My family and I enjoyed a nice dinner at your new Sudbury location last month. I really enjoyed the scallops and risotto. I'll be back.

I drove by your restaurant last night fairly late (I play indoor soccer at night ... I noticed that you were open, which is nice — I'll be bringing the guys by for a beer after next week's practice. But, I thought you were closed at first glance. I saw a few people sitting at the bar, but the light in front of the restaurant was really dim.

This isn't my area of expertise, but I know a good sign guy. Would you like an intro?

Regards,

[Your name]

Hey [Prospect],

Your website's design is absolutely brilliant. The visuals really enhance your message and the content compels action. I've forwarded it to a few of my contacts who I think could benefit from your services.

When I was looking at your site, though, I noticed a mistake that you've made i.e., search engine optimization. It's a relatively simple fix. Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

[Your name]

Hey [Prospect],

Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at [company].

If there are ways I can help you get your message out to my network of [title of people they're trying to reach], please connect me with the right people. I'm a fan and I want to help.

Do you have a PR or content person on your team?

Regards,

[Your name]

Hey [NAME],

Congratulations on your recent round of funding.

What you are doing is going to impact the law profession in a major way.

I look forward to seeing how you'll deploy your new resources to do it even faster.

Regards,

[Your name]

Hi Dr. <>,

I’m sorry we haven’t been able to connect. Again, I know how hectic things can get at work and with family.

I would be available for a call during weekends or before or after work hours if that’s easier for you. I don’t mean to bug you, but I do want to help you manage your team so you can exceed your goals of [GOAL].

To schedule a time on my calendar, just click here.

Best,
Matthew

Hello Dr. [last name],

I'm following-up my previous email with free tool I think you'll love.

It's an brand analysis survey I created just for you (literally, your name is on it), that will help you understand how your practice is different from other doctors in [insert city they're in].

Click here to begin the brand differentiation analysis survey. When we speak, I'll benchmark your responses against the top physician brands around the country.

I'm sharing my calendar (click here) so we can schedule a convenient time to discuss.

Enjoy your weekend,

Matthew

[Name],

Thanks for your email. I closed your file. Since it is over, I have a quick question. Why is it you aren’t interested? Was it something I did?

If there is anyway I can improve, let me know. I’m always looking for input.

Thanks for your help,

[Signature]

[Name],

I’m writing to follow up on my email and voicemail. We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they are either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?

If you are still interested, what do you recommend as a next step?

Thanks for your help.

[Signature]

Hey [NAME],

How's it going?

I feel horrible troubling you and I'm starting to feel like a stalker. Much appreciated if you can let me know if you'd [CALL TO ACTION]. If not, I won't send you another email.

Here's the most recent updated list of [PEOPLE / COMPANIES] I’ve worked with: [LIST OF COMPANIES / PEOPLE].

Cheers,

[YOUR NAME]

Name,

Thanks for the quick response. Since it doesn’t make sense to talk, I have one quick question. What would need to change in the future for it to make sense for us to talk?

Thanks for your feedback,

[Signature]

Hey [name],

I’m actually going to be in Los Angeles in three weeks on business and have a few hours of downtime on Thursday and Friday.

Do you have 30 minutes to connect on either day? I hear your offices are pretty cool and it’d be great to finally meet in person.

Best,

[YOUR NAME]

[NAME],

I don’t know if you saw this article that appeared today in [NEWS OUTLET]. It’s related to the issue we were talking about.

[LINK TO ARTICLE]

I hope you find it interesting.

[YOUR NAME]